At long last, 2011 has been a year of reckoning for the mobile marketplace. We have all been witness to tremendous advancements in the field and anxiously look forward to 2012 and the continued innovations that the new year will undoubtedly bring.
When I first began this blog, the first piece I crafted was entitled “An Obsolescence Missive.” As I look back on 2011, I also look back at the words I wrote at this project’s inception and find that they have proven true:
The mobile revolution is upon us. There, I’ve said it. Analysts from such venerable firms as Morgan Stanley, Gartner, and Jupiter Research have all confirmed it. The question is …”where do we go from here?”
It’s an interesting proposition to attempt to define and document some semblance of a manifesto or mission statement that accurately reflects the spirit of my venturing out into the blogosphere to tackle a subject like mobile and, in turn, it’s implications for luxury and “masstige” retail brands. In such a rapidly-evolving and highly fragmented market, how can one in good conscience attempt to relay anything revolutionary while said revolution is taking form all around us? The overarching point here being that as soon as this first post is published, another momentous step in this burgeoning space will have been taken and much of what is discussed here will be rendered obsolete.
Thank being said, I commit to any who take the time to listen to provide fresh insights into the effects (either positive or negative) of mobile on luxury retail. That’s it … as simple as that. Fresh and honest and, hopefully, somewhat insightful insomuch as one flying blind into a storm can provide a ray of knowledge.
With this in mind, I will push the Publish button and my missive of obsolescence will commence with its self-fulfilling prophecy.
Scott Forshay aka mobi.luxe
October 11, 2010