... an exploration of mobile trends in luxury retail

  1. Any great examples of who’s doing it right?

  2. Regardless the strategies or technologies employed, successful mobile marketing relies heavily on a fair and evenly balanced value exchange between consumer and brand. Given the intensely personal nature of smart devices, coupled with the fact that the device is nearly always within arm’s reach, it is more important in mobile marketing to avoid being intrusive and irrelevant. Consumers will not give up their valuable information in exchange for clutter or noise. We will focus with an understanding of the currency of mobile marketing and utilize it to create an exchange that delights both our audience and the brands that value them.

  3. dope site…real interesting stuff

  4. This post is without precedent..! Brilliant.!

    Love your work.

    Gregg Nelson
    mCommerce.co.nz

  5. […] The hyper-connected consumer of today has little patience for clutter or noise. His smartphone is the compass with which he engages the world, the persistent interface that guides him through the e…  […]

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